Appendix – customer buying process
The following flowcharts are intended as a checklist or prompt when reflecting on your knowledge management processes, roles and technology.
Figure A.1 is about recognising what your customers' needs might be.
Figure A.1 Needs recognition and problem awareness
Figure A.2 is about your potential customers searching for information.
Figure A.2 Information search
Figure A.3 is about how the potential customer may review potential alternatives to your principal offer.
Figure A.3 Alternatives
Figure A.4 is ...
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