About the Authors

Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Harvard Business School professor Clayton M. Christensen in 2000 (which was acquired by the Huron Consulting Group in 2017). The author of Reinvent Your Business Model: How to Seize the White Space for Transformative Growth (2018) and a coauthor of Dual Transformation: How to Reposition Today’s Business While Creating the Future (2017), Mark has written and cowritten numerous articles for a wide range of publications, including the McKinsey Award–winning “Reinventing Your Business Model” for Harvard Business Review. Prior to Innosight, Mark was a nuclear power–trained surface-warfare officer in the US Navy. He received his MBA from ...

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