Appendix

Denison Organizational Culture Survey: Overview and Resource Guide

The Denison Organizational Culture Survey played an important role in all of the case studies presented in this book. The survey results were used in two very different ways. First, the survey results were used for tracking the progress of each firm as their story unfolded. This helped to substantiate our claim that these were companies that had made some real progress and also helped us to pinpoint some specific areas that showed more clearly the kind of progress they were making. In fact, several of the cases in the book were originally selected for this study because the positive changes in their survey results suggested that they had made a real transformation in ...

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