Leading Culture Change in Global Organizations: Aligning Culture and Strategy

Foreword

Much has happened in the field of organizational culture since the concept became theoretically and practically important in the 1980s. There were arguments about how to define it, how to measure it, and whether it was useful either as a construct in organization theory or as a correlate of organizational performance. The concept appealed to entrepreneurs because they saw themselves as creators of culture without always knowing just what they meant by that. The concept became important to leaders as a way of capturing all the soft stuff that they realized they had to think about and as a way of articulating their values. The concept played an increasing role in change theories, both as the biggest constraint on change and also as an ...