FURTHER READING

Behavioral Economics, Psychology, and Social Psychology

Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York: HarperCollins, 2009.

Kahenman, Daniel. Thinking, Fast and Slow. New York: Penguin, 2012.

Plous, Scott. The Psychology of Judgment and Decision Making. Philadelphia: Temple University Press, 1993.

Ross, Lee, and Richard Nisbett. The Person and the Situation: Perspectives of Social Psychology. London: Pinter and Martin, 2011.

Thaler, Richard H., and Cass R. Sunstein. Nudge: Improving Decisions about Health, Wealth, and Happiness. New York: Penguin, 2009.

________. Misbehaving: The Making of Behavioral Economics. New York: W.W. Norton & Company, 2016.

Applied and Foundational Neuroscience ...

Get Leading Transformation now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.