Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Acknowledgments

Howard Schultz, executive chairman and former CEO of Starbucks Coffee Co., often is quoted as saying, “When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.”¹ The necessity of surrounding yourself with others who believe the way you do in the pursuit of bringing something meaningful to life was brought to the fore for us, as authors, in writing Legacy in the Making. This book would not have been possible without the dedicated team of contributors and supporters, all those believers and coauthors who gave so much of themselves in the spirit of helping to move our work ...