March 2018
Intermediate to advanced
276 pages
5h 56m
English
book
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
by Mark Miller, Lucas Conley, Yvon Chouinard
Content preview from Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
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CONTENTS
By Yvon Chouinard
The End of Legacy as We Know It
Contribution Before Extraction
The Tribeca Film Festival
Opportunities Out of Obstacles
Girls Who Code
NYX Cosmetics
The Honest Company
The Bluebird Cafe
The Ritz-Carlton Hotel Company
(RED)
The San Diego Zoo
The It Gets Better Project
Don’t Be the Best—Be the Only One
Grey Goose
Define Your Category (Don’t Let It Define You)
The Belmont Stakes
Lexus