CHAPTER 4

Myth: Retention Is Simple

Strategic Data Collection, Analysis, and Organizational Context

Manager Green is frustrated. One of his primary performance goals for the year is the effective retention of key talent. Following Manager Savvy’s suggestions, Green collected extensive data using a broad decision frame to understand turnover drivers. He also developed a new formula for costing the impact of each instance of turnover, and has data demonstrating that he could save the organization millions of dollars per year by implementing a few straightforward initiatives that would cost at most a couple of hundred thousand dollars to launch. The estimated return on investment was almost immediately positive, and grew at a rapid rate over the ...

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