chapter two

The new realities of knowledge management

Everything discussed here has already happened, it is only the full impacts that are still to come. But few, I suspect, have asked themselves, “[W]hat do these futures mean for my own work and my organization.”

Peter F. Drucker

The knowledge age has fully arrived! Long predicted by numerous authors, including Peter Drucker, Alvin and Heidi Toffler, and Tom Peters, this shift requires fundamental changes in how we think and operate. Market survivability demands that organizations come to terms with a set of new realities.

Part of this shift is an awakening to the significance of organizational knowledge and the role of the knowledge worker. No longer are your employees “cogs” that fit ...

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