April 2024
Intermediate to advanced
200 pages
4h 46m
Spanish
Content preview from Marketing 6.0
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Acerca de los autores
Philip Kotler es profesor emérito de marketing en la Kellogg School of Management, donde ocupó la Cátedra S. C. Johnson & Son de marketing Internacional. El Wall Street Journal lo clasifica entre los seis pensadores de negocios más influyentes. Recibió numerosos premios y títulos honorarios de escuelas de todo el mundo, tiene una maestría de la Universidad de Chicago y un doctorado del Instituto Tecnológico de Massachusetts, ambos en economía. Philip tiene una increíble presencia internacional: sus libros se han traducido a más de 25 idiomas y habla regularmente en circuitos internacionales.
Hermawan Kartajaya es el ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.