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Marketing 6.0
book

Marketing 6.0

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
April 2024
Intermediate to advanced
200 pages
4h 46m
Spanish
Editorial Almuzara
Content preview from Marketing 6.0

CAPÍTULO 7 Adentrándose en el metaverso La forma futura de plataformas de redes sociales

La actual estructura de las redes sociales surgió a principios de la década de 2000 y ganó impulso a medida que internet, las computadoras personales y los teléfonos inteligentes se volvieron ampliamente prevalentes. Desde entonces, las redes sociales se han convertido en un pilar de la segunda iteración de internet, o Web2.

Web2 representa una evolución crucial de internet, permitiendo la economía de plataformas. A diferencia de la era Web1, donde los usuarios solo podían consumir contenido, Web2 permite a los usuarios producir y compartir contenido a través de las redes sociales. Esto marcó el surgimiento del contenido generado por el usuario en internet. ...

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Publisher Resources

ISBN: 9788410221130