April 2024
Intermediate to advanced
200 pages
4h 46m
Spanish
Content preview from Marketing 6.0
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CAPÍTULO 3 La inevitabilidad del marketing inmersivo Cinco microtendencias que conducen al metamarketing
A medida que los estilos de vida digitales se han convertido en una parte integral de la vida de las generaciones Z y alfa, las empresas necesitan adaptarse para mantenerse relevantes. Se han producido cambios fundamentales en varios componentes del marketing en un mundo digital.
Existen cinco componentes esenciales para el marketing en un mundo digital, el primero es el contenido. El contenido se refiere a la información creada, consumida y compartida a través de los medios digitales. Puede adoptar la forma de materiales escritos como mensajes cortos, comunicados de prensa, artículos, boletines informativos, documentos técnicos e incluso ...
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