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Marketing 6.0
book

Marketing 6.0

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
April 2024
Intermediate to advanced
200 pages
4h 46m
Spanish
Editorial Almuzara
Content preview from Marketing 6.0

CAPÍTULO 6 Construir realidades ampliadas La experiencia inmersiva en la vida real

A pesar del significativo crecimiento del comercio electrónico, los canales minoristas físicos siguen dominando las ventas. De hecho, el comercio electrónico representó menos del 15 % de las ventas minoristas totales en los Estados Unidos en 2022 (Departamento de Comercio de Estados Unidos). De manera similar, en China, el mercado de comercio electrónico más grande del mundo, la participación del comercio electrónico en las ventas minoristas totales aún está por debajo del 30 % (Euromonitor).

Incluso gigantes tecnológicos como Apple y Amazon, al reconocer esta tendencia, continúan priorizando sus estrategias de tiendas físicas junto con el comercio electrónico. ...

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Publisher Resources

ISBN: 9788410221130