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Marketing 6.0
book

Marketing 6.0

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
April 2024
Intermediate to advanced
200 pages
4h 46m
Spanish
Editorial Almuzara
Content preview from Marketing 6.0

CAPÍTULO 8 Marketing multisensorial Experiencias inmersivas para los cinco sentidos

Internet ha impregnado todos los aspectos de nuestras vidas, desde el trabajo hasta el hogar y todo lo demás. La pandemia ha exacerbado aún más esta situación, ya que la gente se han visto obligadas a quedarse y trabajar desde casa, difuminando los límites del horario laboral. Los trabajadores se han visto obligados a mantener más reuniones en línea, que suelen ser más intensas y exigentes para la capacidad cognitiva humana.

Según un estudio reciente realizado por Meltwater y We Are Social, la media mundial de uso diario de internet supera las 6.5 horas en todos los dispositivos. Esta cifra se acerca a las 7 horas diarias en Estados Unidos. Por un lado, este ...

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Publisher Resources

ISBN: 9788410221130