6. Positioning Products
“. . . I don’t want to get any reports saying we are holding our position. We’ll let the enemy do that. We are not holding on to anything except the enemy. We’re going to hold on to him all the time and we’re gonna kick him in the ass, we’re gonna kick him all the time, and we’re gonna go through him like crap through a goose. Now, I will be proud to lead you wonderful men into battle anywhere, anytime. That is all.”
—GEORGE C. SCOTT AS GENERAL GEORGE S. PATTON, JR. IN Patton (1970)
Being a fan of movies, I thought it only appropriate to introduce product positioning with a similarity ranking task. I selected five Gene Hackman movies and ranked all possible pairs of these movies by similarity, as shown in figure 6.1.
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