May 2015
Beginner to intermediate
225 pages
13h 46m
English
book
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python
by Thomas W. Miller
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Preface
“Everybody loses the thing that made them. It’s even how it’s supposed to be in nature. The brave men stay and watch it happen, they don’t run.”
—QUVENZHANÉ WALLIS AS HUSHPUPPY IN Beasts of the Southern Wild (2012)
Writers of marketing textbooks of the past would promote “the marketing concept,” saying that marketing is not sales or selling. Rather, marketing is a matter of understanding and meeting consumer needs. They would distinguish between “marketing research,” a business discipline, and “market research,” as in economics. And marketing research would sometimes be described as “marketing science” or “marketing engineering.”
Ignore the academic pride and posturing of the past. Forget the linguistic arguments. Marketing and sales, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.