Tables
1.1 Preference Data for Mobile Communication Services
2.1 Logistic Regression Model for the Sydney Transportation Study
2.2 Logistic Regression Model Analysis of Deviance
5.1 Logistic Regression Model for the AT&T Choice Study
5.2 Logistic Regression Model Analysis of Deviance
5.3 Evaluation of Classification Models for Customer Retention
7.1 Analysis of Deviance for New Product Field Test: Procter & Gamble Laundry Soaps
8.1 Bobbleheads and Dodger Dogs
8.2 Regression of Attendance on Month, Day of Week, and Bobblehead Promotion
9.1 Market Basket for One Shopping Trip
9.2 Association Rules for a Local Farmer
10.1 Contingency Table of Top-ranked Brands and Most Valued Attributes
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