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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python by Thomas W. Miller

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Index

advertising research, 289, 369

Alteryx, 242, 398

ARIMA model, see time series analysis

arules, see R package, arules

arulesViz, see R package, arulesViz

association rule, 144145, 153

B

bar chart, see data visualization, bar chart

base rate, see classification, predictive accuracy

Bayes’ theorem, see Bayesian statistics, Bayes’ theorem

Bayesian statistics, 161, 174, 258, 259, 263, 264

Bayes’ theorem, 263

benchmark study, see simulation

best-worst scaling, 331

betweenness centrality, 199

biclustering, 153

big data, 260

biologically-inspired methods, 275

biplot, see data visualization, biplot

black box model, 274

block clustering, see biclustering

bot, see crawler (web crawler)

box plot, ...

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