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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python by Thomas W. Miller

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7. Developing New Products

Stock Boy: “Excuse me, sir, what are you doing?”

George: “I’ll tell you what I’m doing. I want to buy eight hot dogs and eight hot dog buns to go with them. But no one sells eight hot dog buns. They only sell twelve hot dog buns. So I end up paying for four buns I don’t need. So I am removing the superfluous buns.”

Stock Boy: “I’m sorry, sir. But you’re going to have to pay for all twelve buns. They’re not marked individually.”

George: “Yeah. And you want to know why? Because some big-shot over at the wiener company got together with some big-shot over at the bun company and decided to rip off the American public. Because they think the American public is a bunch of trusting nit-wits who will pay for everything they ...

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