August 2025
Intermediate to advanced
264 pages
7h 13m
English
Content preview from Marketing Effectiveness
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PRAISE FOR MARKETING EFFECTIVENESS
Sorin deeply explores the intersection of science and creativity within marketing, demonstrating how a data-driven approach can enhance business impact. By complementing this evidence-based approach with diverse perspectives from industry leaders, this book unpacks the nuances of marketing effectiveness, from strategy formulation to execution across various channels.
Jane Wakely, EVP PepsiCo, Chief Consumer and Marketing Officer, and Chief Growth Officer for PepsiCo’s International Foods
With a refreshing blend of practical frameworks and cutting-edge analytics, Sorin demystifies marketing effectiveness from a brand practitioner’s perspective. A must-read for any marketer aiming to spark sustainable brand growth ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.