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Marketing Effectiveness
book

Marketing Effectiveness

by Sorin Patilinet, Jane Wakely
August 2025
Intermediate to advanced
264 pages
7h 13m
English
Kogan Page
Content preview from Marketing Effectiveness

ABOUT THE AUTHOR

Sorin Patilinet is a global marketing executive with over two decades of experience across multiple consumer product categories, companies and geographies. Throughout his career, he has excelled at the intersection of marketing strategy, data sciences and deciphering customer behaviour, helping numerous brands unlock the power of marketing.

A recognized industry expert in marketing effectiveness, Sorin has dedicated much of his research to understanding what drives humans to act the way they do. His expertise has made him a sought-after adviser for companies aiming to optimize their marketing performance and measurement strategies.

Sorin is a passionate speaker at marketing events and an academic lecturer on marketing and creativity, ...

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Publisher Resources

ISBN: 9781398621077