August 2025
Intermediate to advanced
264 pages
7h 13m
English
Content preview from Marketing Effectiveness
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01 Marketing science: buzzword or academic reality?
Introduction to marketing science
Marketing is the imaginative application of insight. The best marketing fuses creativity with data-driven truth. Science pursues truth through evidence, and in marketing, science helps uncover customer realities. Welcome to the world of marketing science.
This first chapter introduces three primary concepts and the interplay between them. These concepts and their interactions are what we will explore in depth throughout this book: science, engineering and marketing.
We’ll examine how the analytical mindset has fuelled global progress recently and why engineering has emerged as the leading field of study for many successful business leaders. I was shocked ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.