August 2025
Intermediate to advanced
264 pages
7h 13m
English
Content preview from Marketing Effectiveness
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
10 The 10 books that shaped the marketing engineer in me
Sharp, B (2010) How Brands Grow: What marketers don’t know, Oxford University Press. This book challenges established marketing beliefs and offers evidence-based insights derived from scientific principles and robust research to help marketers understand how brands grow.
Kahneman, D (2011) Thinking, Fast and Slow, Farrar, Straus and Giroux.This book explores the two systems of thinking, System 1 (fast, automatic thinking) and System 2 (slow, deliberate thinking), and how they influence human decisions. Nobel Prize laureate Daniel Kahneman provides valuable insights into human behaviour and biases, offering marketers a deeper understanding of how consumers think and act.
Binet, L and Field, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.