August 2025
Intermediate to advanced
264 pages
7h 13m
English
Content preview from Marketing Effectiveness
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08 Navigating the future of marketing in the age of AI
A possible future of marketing
Futurism, the art of preparing for the future, helps us manage uncertainty by evaluating disruptions, critical uncertainties, emerging trends and unconventional viewpoints. While I may not have a crystal ball, my decades of experience in marketing effectiveness and acquired insights from countless industry conversations and events have taught me that the question isn’t if these emerging trends will shape our world but when.
Change is inevitable and everyone works on adapting to it. The future of brand marketing requires a new approach. Recent years offer some clues into what may work, but the chance of accurately predicting the future is slim since customer ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.