Marketing with Social Media: 10 Easy Steps to Success for Business

Book description

Introduce your business to the world with this essential guide to social media marketing

Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram.

Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to:

  • Create a profitable social media strategy for your business

  • Exploit each platform to reap the highest returns

  • Master the basics of each platform, and optimise your content

  • Shape your reputation and promote your social media efforts

  • Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.

    Table of contents

    1. About the author
    2. Acknowledgements
    3. Introduction
    4. Opening story
    5. Chapter 1: What is social media? Policy, plan and profitability
      1. What is social media and is it a fad?
      2. How will social media grow my business?
      3. Let’s start networking and making connections
      4. Get an effective social media plan together
      5. Forming the social media team
      6. Get a content plan
      7. Monitoring your social media profitability
    6. Chapter 2: Facebook basics and content ideas
      1. Using Facebook for marketing
      2. Setting up your business page
      3. What sort of content should you put on your Facebook page?
      4. Back to your plan
    7. Chapter 3: LinkedIn basics and networking using LinkedIn
      1. Your personal profile
      2. Recommendations
      3. Changing your page layout
      4. Adding your connections
      5. Networking with LinkedIn
      6. Sponsored updates
    8. Chapter 4: Twitter basics and using Twitter for your business
      1. What is Twitter?
      2. Setting up your account
      3. Finding followers and who to follow
      4. Get tweeting
      5. Listening out for your brand
    9. Chapter 5: Online etiquette and preserving your reputation
      1. Getting your content right
      2. Making connections with LinkedIn
      3. Applying good manners to Facebook
      4. Maintaining your online reputation
      5. Playing the name game
      6. Is your social media activity antisocial?
    10. Chapter 6: YouTube explained
      1. Why create a video in the first place?
      2. Making your video
      3. Setting up your YouTube channel and uploading your video
      4. Promoting your video
      5. Subscribing to others
    11. Chapter 7: Google+ and why it’s important for SEO
      1. Advantages of Google+
      2. Who should have a Google+ page
      3. Creating a Google+ page
      4. The internal pages
      5. Other functionality
    12. Chapter 8: Pinterest and pinning the best images
      1. Online scrapbooking made simple
      2. Setting up your Pinterest page
      3. Pinning
    13. Chapter 9: Vine and Instagram basics to create great video
      1. Vine
      2. Instagram
    14. Chapter 10: Making your website work and promoting your social media efforts
      1. Get the most out of your website
      2. Grow your site
      3. Promote your social media efforts
      4. Is your online message the same as your offline message?
    15. Wrap
    16. Appendix A: Daisy’s social media plan
    17. Appendix B: Glossary
    18. Index
    19. Advert
    20. End User License Agreement

    Product information

    • Title: Marketing with Social Media: 10 Easy Steps to Success for Business
    • Author(s):
    • Release date: November 2014
    • Publisher(s): Wiley
    • ISBN: 9780730315124