November 2014
Beginner
224 pages
4h 2m
English
Content preview from Marketing with Social Media: 10 Easy Steps to Success for Business
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
It’s not what you know,
It’s not who you know,
It’s who knows you …
Anonymous
Social media might have some scary connotations for you, but it really need not be like that. If you act online as you do in the flesh, and don’t try to be something you are not, it’s really very easy.
Who should read this book?
Marketing with social media is something that all brands, both big and small, should now be adding into their marketing mix to make sure they are communicating in the same places that their prospects and customers are hanging out. You may think that marketing with social media does not concern you, but you would be wrong. If your customers expect you to use the relevant sites and you don’t have a presence there, they may just look elsewhere, at your competition.
In this book, we will be working through Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Instagram and Vine.
One of the most common questions I am asked is, ‘How long is this going to take me?’ My answer to that is simple: when you have your LinkedIn, Twitter and Facebook pages all up and running, you have a plan and you have read this book, you need to spend around 30 minutes per day when you first start out. That’s just 30 minutes per day on marketing your business and communicating with your prospects and clients.
What will I learn?
By the end of 10 chapters not only will you have a greater understanding of Facebook, LinkedIn, Twitter, YouTube and the others, but you will know more about ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.