Marketing with Social Media: 10 Easy Steps to Success for Business

CHAPTER 5 Online etiquette and preserving your reputation

Key areas we will cover in chapter 5:

• getting your content right
• you’ve connected — now what?
• keeping in touch with your connections
• applying your good manners
• playing the name game.

It might seem a little obvious that you need to behave online as you would in person, but for some reason we sometimes see the two differently and so act differently. Let’s have a look at some of the things we can do to make sure we don’t upset anyone.

Getting your content right

Everything you post online stays there forever and is a direct reflection on you, so beware of posting things that you wouldn’t want your mother to see! You don’t have to write everything yourself, but at least be aware of the whole content of what you are posting if it is an article from another source, and always include the link to the original article. That way, the rightful owner of the content gets the attribution. Remember ‘you are what you share’.

Working with ...