Marketing with Social Media: 10 Easy Steps to Success for Business

Appendix A: Daisy’s social media plan

Daisy’s is a local flower shop with a great reputation and a loyal customer base. The team is thinking of expanding by opening another store in a neighboring town. They would also like their online sales to increase nationally.

The team starts by putting together a SWOT analysis to identify their strengths and weaknesses, and find out where the opportunities and threats will come from (see table A1, overleaf). After completing this they put together their social media plan (see table A2, overleaf), where they brainstorm about the purpose, projected achievements and outcome of the social media campaign, and identify their short- and long-term social media objectives. Finally they complete the content plan (see table A3 on p. 198), which gives them an idea of what their social media campaign will be focusing on. In this case, they will be using Facebook to create dialogue with their customers (mainly women aged 35 to 50) in the hope that they become cheerleaders for the brand.

Table A1 Daisy’s SWOT analysis

Strengths strong brand name in the local area good online presence locally great knowledgeable team drive and enthusiasm creativity great delivery team with local knowledge	Weaknesses only one location not well known outside our location
Opportunities broaden our brand to a larger geographical area be seen as the experts in our field open more stores educate our customers to get the most from their purchase generate repeat ...