CHAPTER 10 Making your website work and promoting your social media efforts
Key areas we will cover in chapter 10:
getting the most out of your website- basic search engine optimisation tips
- encouraging visitors
- ensuring consistency between your online and offline brands.
One of the great things that social media does is it pushes traffic back to your website, where hopefully your visitors will find a lot more information about your services or your products. Let’s look at how we can optimise that.
Get the most out of your website
Most websites are built by a web developer who will write the code and a designer who will make the site look great visually, and there’s some input from the business leader by way of content. But who is responsible for creating a website that takes the visitor on a journey, giving them the information they want in a clear and concise manner? As visitors make their way around your site, the wording may either contain chunks of jargon or be written in that corporate ‘what are they trying to say’ language that large companies in particular seem to use. ...
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