CHAPTER 6 YouTube explained

Key areas we will cover in chapter 6:

  •  why create a video?
  •  some real examples
  •  quick video ideas
  •  creating your video
  •  uploading your video.

Video marketing is fast becoming a popular way to explain a product or service, and sites such as YouTube are very popular. Think of YouTube as a resource channel to find the answer to your question, as well as an entertainment centre for funny videos.

Quick stats

Here are some interesting YouTube stats:

  •  it was founded in 2005
  •  one billion users visit each month
  •  six billion hours are watched each month
  • 70 per cent of traffic is from outside the USA
  • 40 per cent of time watched is on mobile.

Why create ...

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