Key areas we will cover in chapter 6:
- why create a video?
- some real examples
- quick video ideas
- creating your video
- uploading your video.
Video marketing is fast becoming a popular way to explain a product or service, and sites such as YouTube are very popular. Think of YouTube as a resource channel to find the answer to your question, as well as an entertainment centre for funny videos.
Quick stats www.youtube.com
Here are some interesting YouTube stats:
- it was founded in 2005
- one billion users visit each month
- six billion hours are watched each month
- 70 per cent of traffic is from outside the USA
- 40 per cent of time watched is on mobile.