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Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams, 2nd Edition by Dan Sherman

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Chapter 1: Social Media Is Not Your Father’s Marketing

 

 

 

Before we jump right into LinkedIn, it’s important to lay down a few ground rules about marketing yourself in social media. It will help you approach LinkedIn the right way and get the best results. I want to help you avoid being “that guy”—the one person who is shunned by people at networking events because he shows up and immediately starts tossing out his business cards like he’s dealing Texas Hold’em in a Vegas card room. You need to approach marketing on social media with some finesse and restraint.

Let’s start at the beginning. I’ve been in marketing well over 20 years, working in Silicon Valley, as I mentioned, and also for large corporations like Charles Schwab. I’ve been in ...

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