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Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams, 2nd Edition by Dan Sherman

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Chapter 6: All About Keywords: Optimizing Your Profile to Be Found

 

 

 

Everyone has a brand. I am talking about You, Inc. What do you want to be known for? What’s your specialty? What sets you apart? Once you make that decision and have it written down in a few words, then you can create your LinkedIn profile in such a way that when people are searching for someone with those skills, your profile is number one or at least on the first page.

Wouldn’t it be great for people to find YOU rather than your always making calls and contacting other people to achieve your goals? In this section, you’ll learn how to make that happen, and I’ll start off by using myself as an example.

I want to be known as a LinkedIn expert. Now, I have 30 million people ...

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