Measuring the User Experience, 2nd Edition

Chapter 6

Self-Reported Metrics

Contents

6.1 Importance of Self-Reported Data

6.2 Rating Scales

6.2.1 Likert Scales

6.2.2 Semantic Differential Scales

6.2.3 When to Collect Self-Reported Data

6.2.4 How to Collect Ratings

6.2.5 Biases in Collecting Self-Reported Data

6.2.6 General Guidelines for Rating Scales

6.2.7 Analyzing Rating-Scale Data

6.3 Post-Task Ratings

6.3.1 Ease of Use

6.3.2 After-Scenario Questionnaire (ASQ)

6.3.3 Expectation Measure

6.3.4 A Comparison of Post-task Self-Reported Metrics

6.4 Postsession Ratings

6.4.1 Aggregating Individual Task Ratings

6.4.2 System Usability Scale

6.4.3 Computer System Usability Questionnaire

6.4.4 Questionnaire for User Interface Satisfaction

6.4.5 Usefulness, Satisfaction, and Ease-of-Use Questionnaire ...