February 2014
Beginner to intermediate
256 pages
4h 25m
English
Content preview from Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 5: The Sweet Spot: Search and Social
The intersection of search and social is one of the most important places to begin building your mobile program with customers. The premise of getting into this sweet spot is: SEARCH: When your customers look for something, aim to be the brand, product, or service that they find. SOCIAL: Be the brand, product, or service that everyone’s talking about. 
Search and social need to feed off and drive each other, and they need to be simultaneously, constantly cultivated. Mobile is dynamic and constantly in use by your audience. The content created for and around your brand needs to drive awareness, establish who and what you are, and create interest with your desired customers. A smartly constructed social presence must make you sought after and easy to evaluate and find. Soon it will become an important part of the execution of your mobile efforts.
Search
Just What I Was Looking For
Advertising isn’t about pursuit anymore—today’s consumers are proactive. They want to feel like they’ve sought out multiple options and made well-informed choices. They’re out there, right now, looking for a product just like yours. To get new customers, you need to make your product the thing that shows up when they start looking, in the right place, time, and context. Your goal is to get consumers to search for you by name and keep coming back. But first you ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.