The Two Components of a Mobile BudgetHow Much Money Should I Plan to Spend on Mobile?Taking Inventory of Your Mobile InfrastructureDetermining Your Budget: Rule of ThumbComplexity Equals CostBudgeting for StaffMobile Commerce and Budgeting for Immediate ReturnsDo Your ResearchInvesting in InvolvementHidden CostsThe Complexity ScaleBudget for SuccessThe Power of Love/Love Don’t Cost a Thing