Navigating the Metaverse

About Upland

Upland is the proud sponsor of this book.

The power of NFT ownership and extracting real-world currency are concepts that come up often in this book. The metaverse has life-changing potential, and there's clear data backing this up. But the real stories happening inside Upland are what inspire co-founders Dirk Lueth, Idan Zuckerman, and Mani Honigstein.

On the surface, Upland looks like an ordinary game. But inside and you'll see something remarkable happening. Players (lovingly called Uplanders) aren't just playing a game. They're connecting with a global community. They're rebuilding cities into something new. They're earning rewards with real value – and having fun while doing it.

This isn't unique to Upland. All over the metaverse there are stories about people lifting their lives either financially or through unique experiences. To reach its full potential, Upland believes that the metaverse's economy needs to be decentralized, open, and community-driven.

Developers, investors, creators, entrepreneurs, and businesses have a great opportunity to build digital ecosystems in the metaverse that favor the many before the few. At this point in history, Upland believes that education is the key to bridging the gap to these opportunities. Understanding how everyone from users to brands can get involved will accelerate the metaverse into a digital destination the world has never seen before.

Upland sponsored this book in recognition of these beliefs.

The founders believe ...