book

Navigating the Metaverse

May 2022

Intermediate to advanced

272 pages

5h 19m

English

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Why Should Businesses Care About the Metaverse Economy?Who Should Read This BookHow We Structured the Book
TerminologyWhat Is the Metaverse?Putting the Metaverse in Historical ContextA Universe in the Palm of Your HandInteroperability Is Key to the Metaverse's Future
How Does Currency Work in the Metaverse?Entering and Advancing in the MetaverseTokenomicsThe Rise of Community CommercePower to the Player: Decentralized GovernanceFour Key NFT Distribution ChannelsNFT-Based Metaverse Revenue ModelExtra Guidance from the Authors

Business ChallengesIs the Metaverse a Blip or a Trend?The NFT Market StatisticsKey Value Propositions of the Metaverse Economy for BrandsTiming Is EverythingCrossing the Chasm of Metaverse AdoptionThe Business Impact of Web 3.0 TechnologyExtra Guidance from the Authors
DemographicsThe Three Flavors of User EngagementMetaverse MindsetsImportance of Avatars to the Metaverse and Digital IdentityExtra Guidance from the Authors
Metaverse Business and Job ConceptsMetaverse MetricsExtra Guidance from the Authors
Marketplaces(Fan) Token OfferingsFantasy Games and CollectiblesMetaverse dAppsOther Avenues to ExploreExtra Guidance from the Authors
What Is an NFT?Types of NFTsHow Do NFTs Fit in the Metaverse Economy?Key Considerations for NFT Design and PurposeExtra Guidance from the Authors
DiscoverLearnBuild a CaseConnect to the CommunityGet IP into the MetaversePrepare for TomorrowExtra Guidance from the Authors
Grow with the CommunityPlug into the Technology TrifectaExperience Is KingMake the Right Play in the EconomyFinal Guidance from the AuthorsGo Boldly
Chapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 9
Acknowledgments from CathyAcknowledgments from DirkAcknowledgments from Tommaso
Cathy HacklDirk LuethTommaso Di BartoloJohn ArkontakyYat Siu (Foreword Author)

PART IIIMetaverse Product Development, Action Framework, and Future Perspectives

Evan Karnoupakis

Mark van Rijmenam

Kristine W. Powers, Jessica B.B. Diaz

Vipin Gupta

ISBN: 9781119898993Purchase Link