book

Navigating the Metaverse

by Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo, John Arkontaky, Yat Siu

May 2022

Intermediate to advanced

272 pages

5h 19m

English

Wiley

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Why Should Businesses Care About the Metaverse Economy?Who Should Read This BookHow We Structured the Book
TerminologyWhat Is the Metaverse?Putting the Metaverse in Historical ContextA Universe in the Palm of Your HandInteroperability Is Key to the Metaverse's Future
How Does Currency Work in the Metaverse?Entering and Advancing in the MetaverseTokenomicsThe Rise of Community CommercePower to the Player: Decentralized GovernanceFour Key NFT Distribution ChannelsNFT-Based Metaverse Revenue ModelExtra Guidance from the Authors

Business ChallengesIs the Metaverse a Blip or a Trend?The NFT Market StatisticsKey Value Propositions of the Metaverse Economy for BrandsTiming Is EverythingCrossing the Chasm of Metaverse AdoptionThe Business Impact of Web 3.0 TechnologyExtra Guidance from the Authors
DemographicsThe Three Flavors of User EngagementMetaverse MindsetsImportance of Avatars to the Metaverse and Digital IdentityExtra Guidance from the Authors
Metaverse Business and Job ConceptsMetaverse MetricsExtra Guidance from the Authors
Marketplaces(Fan) Token OfferingsFantasy Games and CollectiblesMetaverse dAppsOther Avenues to ExploreExtra Guidance from the Authors
What Is an NFT?Types of NFTsHow Do NFTs Fit in the Metaverse Economy?Key Considerations for NFT Design and PurposeExtra Guidance from the Authors
DiscoverLearnBuild a CaseConnect to the CommunityGet IP into the MetaversePrepare for TomorrowExtra Guidance from the Authors
Grow with the CommunityPlug into the Technology TrifectaExperience Is KingMake the Right Play in the EconomyFinal Guidance from the AuthorsGo Boldly
Chapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 9
Acknowledgments from CathyAcknowledgments from DirkAcknowledgments from Tommaso
Cathy HacklDirk LuethTommaso Di BartoloJohn ArkontakyYat Siu (Foreword Author)

Content preview from Navigating the Metaverse

Cathy Hackl

I dedicate this book to my three children, who sustain me and are my best teachers. My heart is filled with gratitude for you. And to those who have lost their inner strength – may you find it and find yourself again. Once you do you can create magic (Bibbidi-Bobbidi-Boo).

Dirk Lueth

I dedicate this book to the Upland team who is helping to turn the vision of the metaverse into reality. And to my co-founders, Idan Zuckerman and Mani Honigstein, for being on this journey with me. And to my wife, Karin, and my two sons, who always supported me in this project, knowing that I would spend less time with them.

Tommaso Di Bartolo

Dedicated to you, the reader. Have peace with your past, and focus on your future. Make things, break things! And affectionately, to my wife, Gata Zenaidy. To David and Samuel, the world needs you, sons! To my parents, my brother, and my sister. Sending ♥ from the metaverse.