book

Navigating the Metaverse

by Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo, John Arkontaky, Yat Siu

May 2022

Intermediate to advanced

272 pages

5h 19m

English

Wiley

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Why Should Businesses Care About the Metaverse Economy?Who Should Read This BookHow We Structured the Book
TerminologyWhat Is the Metaverse?Putting the Metaverse in Historical ContextA Universe in the Palm of Your HandInteroperability Is Key to the Metaverse's Future
How Does Currency Work in the Metaverse?Entering and Advancing in the MetaverseTokenomicsThe Rise of Community CommercePower to the Player: Decentralized GovernanceFour Key NFT Distribution ChannelsNFT-Based Metaverse Revenue ModelExtra Guidance from the Authors

Business ChallengesIs the Metaverse a Blip or a Trend?The NFT Market StatisticsKey Value Propositions of the Metaverse Economy for BrandsTiming Is EverythingCrossing the Chasm of Metaverse AdoptionThe Business Impact of Web 3.0 TechnologyExtra Guidance from the Authors
DemographicsThe Three Flavors of User EngagementMetaverse MindsetsImportance of Avatars to the Metaverse and Digital IdentityExtra Guidance from the Authors
Metaverse Business and Job ConceptsMetaverse MetricsExtra Guidance from the Authors
Marketplaces(Fan) Token OfferingsFantasy Games and CollectiblesMetaverse dAppsOther Avenues to ExploreExtra Guidance from the Authors
What Is an NFT?Types of NFTsHow Do NFTs Fit in the Metaverse Economy?Key Considerations for NFT Design and PurposeExtra Guidance from the Authors
DiscoverLearnBuild a CaseConnect to the CommunityGet IP into the MetaversePrepare for TomorrowExtra Guidance from the Authors
Grow with the CommunityPlug into the Technology TrifectaExperience Is KingMake the Right Play in the EconomyFinal Guidance from the AuthorsGo Boldly
Chapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 9
Acknowledgments from CathyAcknowledgments from DirkAcknowledgments from Tommaso
Cathy HacklDirk LuethTommaso Di BartoloJohn ArkontakyYat Siu (Foreword Author)

Content preview from Navigating the Metaverse

About the Authors

Cathy Hackl

Chief Metaverse Officer and CEO, The Futures Intelligence Group

www.cathyhackl.com

Cathy Hackl is a globally recognized metaverse expert, tech futurist, and top business executive with deep experience working in metaverse-related fields with companies like HTC VIVE, Magic Leap, and Amazon Web Services. She's the CEO of the Futures Intelligence Group, a leading metaverse consultancy working with the world's top brands on metaverse growth strategies, NFTs, gaming, virtual fashion, and how to extend their brands into virtual worlds. She's a sought-after consultant, speaker, and media personality. Cathy was recently featured in coverage of the metaverse in 60 Minutes+, Wall Street Journal, and WIRED and is a contributor to Forbes. Cathy has been dubbed the “Godmother of the Metaverse” and is one of the top tech voices on LinkedIn. She's also the host of Adweek's Metaverse Marketing podcast and the dean of the Republic Realm Academy. Big Think named Cathy one of the top 10 most influential women in tech in 2020, and in 2021 she was included in the prestigious Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led.

Also by Cathy:

The Augmented Workforce: How AI, AR and 5G Will Impact Every Dollar You Make
Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications