book

Navigating the Metaverse

by Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo, John Arkontaky, Yat Siu

May 2022

Intermediate to advanced

272 pages

5h 19m

English

Wiley

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Why Should Businesses Care About the Metaverse Economy?Who Should Read This BookHow We Structured the Book
TerminologyWhat Is the Metaverse?Putting the Metaverse in Historical ContextA Universe in the Palm of Your HandInteroperability Is Key to the Metaverse's Future
How Does Currency Work in the Metaverse?Entering and Advancing in the MetaverseTokenomicsThe Rise of Community CommercePower to the Player: Decentralized GovernanceFour Key NFT Distribution ChannelsNFT-Based Metaverse Revenue ModelExtra Guidance from the Authors

Business ChallengesIs the Metaverse a Blip or a Trend?The NFT Market StatisticsKey Value Propositions of the Metaverse Economy for BrandsTiming Is EverythingCrossing the Chasm of Metaverse AdoptionThe Business Impact of Web 3.0 TechnologyExtra Guidance from the Authors
DemographicsThe Three Flavors of User EngagementMetaverse MindsetsImportance of Avatars to the Metaverse and Digital IdentityExtra Guidance from the Authors
Metaverse Business and Job ConceptsMetaverse MetricsExtra Guidance from the Authors
Marketplaces(Fan) Token OfferingsFantasy Games and CollectiblesMetaverse dAppsOther Avenues to ExploreExtra Guidance from the Authors
What Is an NFT?Types of NFTsHow Do NFTs Fit in the Metaverse Economy?Key Considerations for NFT Design and PurposeExtra Guidance from the Authors
DiscoverLearnBuild a CaseConnect to the CommunityGet IP into the MetaversePrepare for TomorrowExtra Guidance from the Authors
Grow with the CommunityPlug into the Technology TrifectaExperience Is KingMake the Right Play in the EconomyFinal Guidance from the AuthorsGo Boldly
Chapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 9
Acknowledgments from CathyAcknowledgments from DirkAcknowledgments from Tommaso
Cathy HacklDirk LuethTommaso Di BartoloJohn ArkontakyYat Siu (Foreword Author)

Content preview from Navigating the Metaverse

Acknowledgments

We would like to take a moment to recognize the brilliant, gracious people who supported this book and helped the co-authors along this journey. We are humbled, honored, and grateful to call you peers, colleagues, friends, and family.

Thank you to …

Yat Sui for incredible leadership in the metaverse and for an inspiring foreword.
Our interviewees for your honesty and unique insights:

- Dr. Allen Yang
- Bronwyn Williams
- Lindsay McInerney
- Roxanne Lyer
- Dylan Gott
- Adam Arrigo

The Upland team for your support in bringing this book to life:

- Idan Zuckerman and Mani Honigstein
- Lindsay Aamodt
- Jason Festa
- Helmut Franco
- Juan Felipe Campos
- Han Lu
- Young Kim
- Eugene Butenko
- Bailey Maher
- Illya Voronov
- And so many others … thank you for believing!

The Wiley team. We couldn't have gotten this book across the finish line without your patience and guidance:

- Jeanenne Ray
- Jozette Moses
- Dawn Kilgore
- Sharmila Srinivasan
- Allegra Green
- Amy Laudicano

Acknowledgments from Cathy

Clarity, peace, and acceptance. I'm so grateful for finding my way to this journey. Thank you to Andy Zimmerman, Brandon Kaplan, Lionel Ohayon, Jenn Doherty, Craig Ayers, Emile Hoffman, Jaime Reixach, Frank Van den Ven, Isidora De Vicente, Ignacio Acosta, and Lily Snyder. The future is wide open. Thank you, Andrew Schwartz, for gifting me the title of “Godmother of the Metaverse,” I owe you more than a T-shirt. Thank you to Lindsey Mac for listening to me and becoming my friend. I cherish you. Thank you, ...