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Numbers that Matter by Evan Bulmer

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CHAPTER 5

The Five Ways to Grow Revenue

How 7 Times 5 Equals 71

Activity Equals Results

All business, whether that is a one man operation or a company with one hundred thousand employees, is made up of people doing things. That is, people expending energy in the business in the form of activities. Whether it be answering the phone, sorting the mail, making the sales calls, writing the blogs, responding to e-mails or a plethora of activities that could be mentioned here. The big question here is of course, are they doing the right things? The beautiful thing about this is that we can measure activities, more on that later.

Too often I see businesses that are great at measuring revenue but not the activities that lead to revenue. Even the worst ...

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