May 2003
Beginner
576 pages
14h 23m
English
Content preview from Observing the User Experience
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Preface
Why This Book?
You’ve picked up this book for a reason. You think it’s important to know who is using the products you’re making. And, you know, you’re right. Finding out who your customers are, what they want, and what they need is the start of figuring out how to give it to them. Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.
This book is designed to help you bridge the gap between what you think you know about your users and who they really are. It’s not an academic treatise. It’s a toolbox of ideas with which you can understand how people ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.