September 2023
Intermediate to advanced
256 pages
6h 17m
English
‘The second edition of Omnichannel Retail is a ginger shot of retail marketing genius. Packed full of concentrated advice and case studies, it is utterly stimulating. I read it in one sitting and emerged fizzing with energy and ideas to boost our omnichannel strategy.’
Charlotte Lock, Partner and Pan-Partnership Customer Director, John Lewis
‘Brilliant and, for retailers, most welcome! Omnichannel Retail nails its value proposition. Tim Mason, in providing a comprehensive and highly practical guide to harnessing digital technologies, urges retailers to rethink brand, upgrade customer experience, deliver loyalty and (for most) regain profitability. He provides an exciting vision for the role of retail in the 21st ...
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