September 2023
Intermediate to advanced
256 pages
6h 17m
English
Content preview from Omnichannel Retail, 2nd Edition
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Analogue learnings
I began my career in marketing at the consumer giant Unilever in 1979 and joined Tesco in 1982. But it was only in 1995, through the launch of Tesco Clubcard, that I saw marketing truly prove itself to be one of the key drivers of a business. Tesco discovered the power of customer connection and used the data it generated to drive insight and learnings that we used to drive business growth.
Clubcard’s achievements changed the prevalent 20th-century conventional principle that consumers had to remain anonymous and marketing was aimed squarely at the masses. While digital communications were non-existent when the scheme launched, the use of direct mail enabled us to tap into that perennial desire to be recognized for one’s ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.