September 2023
Intermediate to advanced
256 pages
6h 17m
English
Content preview from Omnichannel Retail, 2nd Edition
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Introduction
I first realized the scale of the opportunity for technology to revolutionize the way that businesses engage with consumers while at Tesco. It was during this time that I began to understand the benefits of direct customer marketing engagement.
Fast forward to today and the retail industry is under significant pressure. This is driven in part by consumers embracing technology throughout the shopping journey, where the influence of internet-based and mobile-enabled digital technologies is challenging the traditional role of the store, while today’s average retail space is tantamount to a ‘digital black hole’ and one-hour delivery and kerbside pickup mean shoppers need never have to step inside a physical retail space again.
However, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.