September 2023
Intermediate to advanced
256 pages
6h 17m
English
Content preview from Omnichannel Retail, 2nd Edition
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The digitally augmented store
We all live in the digital world, so the store, restaurant and showroom should too. In mapping the average customer shopping journey and its many permutations via online and offline touchpoints, we have seen how physical retail locations must maintain an attractive and accurate presence in the online world to serve one or more of those touchpoints. But when customers are actually in the store, it becomes necessary to transition them to a digitally enabled and augmented physical store experience designed to help them get the most out of the fact that they’ve paid a visit. It’s my contention that nobody really yet knows how to run good stores in the digital world. If you look at how smartphones have changed our ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.