September 2023
Intermediate to advanced
256 pages
6h 17m
English
Content preview from Omnichannel Retail, 2nd Edition
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Marketing in the moment
I’m sure you’ve noticed that personalization is one of the key themes of this book. I firmly believe that it is impossible to run a world-class retail business unless you know who your customers are and can understand and react to their individual needs. As a general rule, when retailers think about personalization, the majority of them think fairly one-dimensionally about delivering offers to customers that they hope they’ll find relevant based on what they’ve done before. But due to the acceleration of omnichannel shopping and advances in technology – specifically the ability for organizations to connect with customers in real time through the phone, as described in the previous chapter – I believe it’s time to usher ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.