3The Interviewee
If you are an author, an artist, a doctor or a politician, or in any profession that might lead you to the other side of an interview, this chapter is for you. If you are a doctor, a businessman or a lawyer, you should also turn to the beats section and look at the medical, business or legal beats.
It never hurts to know what to expect from the interviewer when you appear on camera. In today's world of technology and communications, you should plan on appearing on camera at least once in your career and probably more.
You have to hold up your end of the conversation if you want to give a great interview. Like the reporter, how you express yourself does matter. The words you choose, the stories you tell, and how you speak can ...
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