6Presenting the Report on Camera

There is the great divide between newspaper reporting and television journalism. It's a Mississippi River difference between the pencil press and TV. On the one shore is the newspaperman and on the other is you. Both of you have to know how to write, both have to know how to report. But only you have to know how to do it on camera.

The basic elements of the television reporter's news story:

THE OPEN

THE PACKAGE (OR INTERVIEW)

THE CLOSE

THE TAG

THE SIGN OFF

Studio Lead or Studio Throw

What is a studio lead? It is the words the anchor says that introduce the story to the viewer and introduce you as the reporter. The anchor will throw the story to you just before you go live on air. You will hear your show and your ...

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