Online Social Networks in Business Frameworks

18Internet-Based Platforms and Trends Towards Online Social Networking

Bright Keswani^1*, Sunil Kumar Kushwaha², Savita Shiwani¹ and Neeraj Kumar Parashar³

¹Department of CSE, Poornima University, Jaipur, Rajasthan, India

²Poornima University Jaipur, Rajasthan, India

³Sobhasaria Group of Institutions, Sikar, Rajasthan, India

Abstract

Social networking plays a crucial role in the social network of individuals as people’s social involvement increases. Online social networks (OSNs) are used for communication and interaction among users who have similar interests. Communication and relationships in social, professional, and personal situations have changed as a result of online social networks. Applications addressed include information sharing, social activism, company marketing, professional networking, and interpersonal communication. The prevalence of video content, influencer culture, transient content, augmented and virtual reality integration, and enhanced privacy are some of the emerging themes. The study draws attention to these platforms’ social effects, mental health implications, and ethical dilemmas. Digital communication is shaped by the evolution of online social networks, which need ongoing research and modification to guarantee responsible and enjoyable online usage.

Keywords: Online social networking (OSN), microblogging, privacy, threat, network, health

18.1 Introduction

Online social networking [1] is the use of internet-based platforms to connect with people ...