October 2024
Intermediate to advanced
720 pages
18h 51m
English
book
Online Social Networks in Business Frameworks
by Sudhir Kumar Rathi, Bright Keswani, Rakesh Kumar Saxena, Sumit Kumar Kapoor, Sangita Gupta, Romil Rawat
Content preview from Online Social Networks in Business Frameworks
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18Internet-Based Platforms and Trends Towards Online Social Networking
Bright Keswani1*, Sunil Kumar Kushwaha2, Savita Shiwani1 and Neeraj Kumar Parashar3
1Department of CSE, Poornima University, Jaipur, Rajasthan, India
2Poornima University Jaipur, Rajasthan, India
3Sobhasaria Group of Institutions, Sikar, Rajasthan, India
Abstract
Social networking plays a crucial role in the social network of individuals as people’s social involvement increases. Online social networks (OSNs) are used for communication and interaction among users who have similar interests. Communication and relationships in social, professional, and personal situations have changed as a result of online social networks. Applications addressed include information sharing, social activism, company marketing, professional networking, and interpersonal communication. The prevalence of video content, influencer culture, transient content, augmented and virtual reality integration, and enhanced privacy are some of the emerging themes. The study draws attention to these platforms’ social effects, mental health implications, and ethical dilemmas. Digital communication is shaped by the evolution of online social networks, which need ongoing research and modification to guarantee responsible and enjoyable online usage.
Keywords: Online social networking (OSN), microblogging, privacy, threat, network, health
18.1 Introduction
Online social networking [1] is the use of internet-based platforms to connect with people ...
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